Digital Marketing agency
grow with purpose
Let's startFull performance marketing operations — strategy, campaigns, tracking, and reporting — done by a senior specialist with deep expertise in social enterprises, NGOs, and impact-driven brands.
No long-term lock-in. No junior account managers. No black boxes. You always know what's running, what it costs, and what it's producing.
You've probably been here before. You hired an agency, or a freelancer, or you ran it yourself for a while. The results were hard to read. The reporting was full of numbers that looked good but didn't mean anything. Nobody could clearly answer the question: is this actually working?
And even when things technically ran — the campaigns were live, the budget was being spent — it felt off. The messaging didn't reflect your mission. The strategy was copy-pasted from a retail playbook. The person you spoke to at onboarding was never the person who touched your account again.
This isn't a unique story. It's the normal experience of a social enterprise trying to hire performance marketing support from an industry that wasn't built for them. Generic agencies optimise for what's easy to measure. They move on when the margin isn't there. They don't understand the difference between a donor acquisition goal and a product sale. And they definitely didn't study Social Entrepreneurship.
This isn't a retainer with an account team behind it. There's no junior doing the build while a senior gives you the monthly call. Maximilian does the strategy, the campaign work, the tracking setup, the reporting — all of it. When you email, you're talking to the person who touched your account that morning.
The client list is deliberately small. That's the constraint that makes the quality possible. When I take on a new client, I take on a small number per quarter — because the work I do requires me to actually understand your organisation, not just know which campaigns are running.
The model is built around complete transparency. You see what's running. You know what it costs. You get reporting that's built around the numbers your organisation actually cares about, not the metrics that are easiest to export from a dashboard. If something isn't working, I'll tell you before you ask. There are no black boxes here.
From strategy to execution to reporting — owned end to end, so nothing falls between the cracks.
Before anything goes live, we get aligned on what the campaigns are actually trying to do. That means mapping your goals — leads, sales, donor acquisition, programme sign-ups — to a channel strategy, budget allocation, and a realistic timeline. The strategy is documented and yours to keep.
Campaign structure, ad copy, audience targeting, conversion tracking installation. Built from scratch or restructured if the account already exists. For organisations on Google Ad Grants, this includes the grant-specific compliance setup that most agencies get wrong and lose the grant over.
Regular bid management, keyword work, audience testing, creative iteration. Not set-it-and-forget-it. The account is actively worked every week. You'll know what changed, why it changed, and what the result was.
Conversion setup, Google Tag Manager, analytics configuration, dashboard build. If you can't measure it, you can't improve it — and most organisations I work with inherit broken tracking from whoever touched the account before. We fix it properly at the start so every decision afterwards is based on real data.
Regular reports built around your actual goals — not a PDF of impressions and clicks that means nothing to your board. Monthly as a baseline, weekly for higher-spend accounts. Live dashboard access included. And I'm reachable between reports when something needs a quick answer.
Social enterprises don't all have the same budget structure. The pricing model is built around what works for your organisation — not what's easiest to invoice.
A flat monthly fee covering the full scope of work. Predictable for your budget, straightforward to plan around. Good for organisations that have a clear, ongoing channel to manage and want full-time coverage without the uncertainty of variable fees.
A defined scope with a defined timeline and a fixed fee. Useful for organisations that need a specific thing done — account rebuild, tracking overhaul, grant setup, a campaign for a specific fundraising period — without the ongoing commitment of a retainer.
The fee is tied to results — a percentage of revenue generated, a share of ad spend under management, or a fixed fee per qualified lead. The model I prefer wherever it works, because it aligns incentives completely: I only win when you win. Not all organisations and goals are suited to this model, but for those that are, it's the most honest way to work.
Most engagements end up as a hybrid — a light retainer base combined with a performance component, or a project to start with the option to move to ongoing. We figure out what makes sense on the strategy call.
I'm Maximilian. I've spent the last decade managing Google Ads accounts with monthly budgets between €5,000 and €200,000 — across ecommerce, B2B, lead generation, and NGO fundraising. The technical side isn't the differentiator.
The differentiator is that I have a Master's degree in Social Entrepreneurship, and I've spent years working with organisations whose business models exist for reasons beyond shareholder return. I understand the difference between a donor acquisition funnel and a product sale. I understand what it means to optimise for mission-aligned conversions, not just volume. I understand why your board's reporting needs look different from a retail brand's.
Grow With Purpose is the practice I built specifically for this kind of work. Not every performance marketer who works with an impact organisation understands the context. The MSc didn't come from nowhere — it reflects where I've chosen to focus, and why.
If your organisation is trying to do something genuinely good in the world, this is the practice built for you.
Based in Denmark. Working with clients across Europe, the UK, and North America. One-person consultancy by design — no agency margin, no junior handoffs, no account team. You hire me; I do the work.
We significantly increased sales and expanded into new markets.
We worked with Max to scale our webshop within multi-channel distribution and weren't disappointed. Despite a difficult market environment, his proactive and reliable work played a big part in our growth. We look forward to continuing the collaboration.
A game-changer for my business. He helped me restructure operations, define clear strategic goals, and design a solid action plan.
Thanks to his guidance, I achieved my main goal of securing stable income and gained a clearer vision for the future. Maximilian has incredible energy and a genuine passion for helping businesses grow.
Got a question that's not on the list? — Email me directly →
I take on a small number of new clients each quarter. That's not a marketing line — it's the constraint that makes the quality possible. Every client I take on gets real, senior attention. There's no account team to absorb more volume.
The intake process starts with a free strategy call. We talk about your organisation, your goals, your current situation, and whether the service makes sense for you. If it does, we discuss the right engagement model and I'll tell you when the next available slot is. If it doesn't fit, I'll say so — and if something else would serve you better, I'll point you there.
If you've read this far and the service seems like it could be the right fit, the practical move is to book the call before the slot fills. There's no artificial scarcity here. Just a one-person practice with a finite number of hours.
Senior-only work. Full transparency. Flexible pricing. A practice built specifically for social enterprises, NGOs, and impact-driven brands.
Or email me first if you'd like to ask a question before booking: maximilian@growwithpurpose.net
